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Advertising Mistakes to Avoid

pkoeppel | 18 November, 2005 14:02

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One common advertising mistake is utilizing the wrong media to reach your target prospects. Seniors, for example, still don't use the Internet as much as younger people do. So if you have a senior product, focusing your marketing efforts on the Internet might not be a good idea. Similarly, if you're trying to reach a smaller, niche audience, TV or radio might not be the best fit, since they reach a broader, mass audience. Consider a specialty print publication like a trade journal or a local interest publication to more effectively reach potential customers.

Peter Koeppel is Founder and President of Koeppel Direct


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Reach Your Target Audience

pkoeppel | 18 November, 2005 13:28

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Spending your advertising dollars to reach your target audience most efficiently in a fragmented media landscape is more important than ever. Consumers can be harder to reach these days because of the enormous number of entertainment options available to them. In the 1950s, and for decades after, only three television networks existed. Now, hundreds of television channels compete for consumers' attention along with the Internet, iPods, music downloads and video games.

Peter Koeppel is Founder and President of Koeppel Direct


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