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Direct Response Advertising

pkoeppel | 14 February, 2006 11:32

Direct response media buyers can help you target your audience more efficiently through the expertise that comes from years of experience testing various products. They could tell you, for example, than an ad for a pet-care product running on a network such as Animal Planet during particular time periods on certain days is certain to perform well because they have an extensive database of information to that effect.

Peter Koeppel is Founder and President of Koeppel Direct

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