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How Will Customized Search Affect Online Advertising?
Clinton Kicks Off 'Serious' Ad Campaign
DRTV Media Buyer
DRTV
DRTV and the Search Engines
Want to Reach More Buyers? A Multi-Media Advertising Approach is the Key
Time to use Verified by Visa and MasterCard SecureCode?
Electronic Representment of NSF Transactions
A Serious Look at Electronic Checks as a Payment Option
How long do you want to live?
Selecting a Payment Processor
The Chargeback Process
Continuity Programs – The Ultimate Upsell?
Could DVR be a friend to DRTV marketers?
Making Waste In Our Haste: You Don’t Need to Break the Sound Barrier to Get Retailers to Notice Your Product
Acquiring Bank/ Merchant Bank
The financial institution that conducts business with merchants who accept credit cards. The bank buys the merchant's sales slips and credits the monetary value to the merchant accounts.
Card Not Present/ Manual Entry
Credit card information that is manually keyed-in through a computer or terminal keypad as opposed to being swiped though a terminal.
Cardholder
An individual who has opened a credit card account to make purchases and obtain cash advances.
Chargeback
A reversal against a sale that was credited to the merchant's account. Chargebacks are usually the result of an error made by the card holder's bank, a misunderstanding by the customer, or fraud. The merchant must provide proof that the goods and services in question were provided to the customer.
Discount Rate
A fee charged by the bank for processing credit card transactions. The fee is based on a small percentage of the merchant's total sales volume.
ISO
An independent sales organization that is registered through Visa and MasterCard to set up credit card merchant accounts. ISOs represent banks or third party processors.
MOTO
Stands for mail order/telephone order. Typically, businesses that conduct credit card transactions over the phone or by mail are considered to be riskier than retail businesses that swipe credit cards.
Reserve
in the event of charge backs from customers, processors may hold a percentage of your sales for a specified period of time. For example a processor may hold 15% of sales for 6 months. If there are no disputed sales in that time period, you will be paid the withheld money.
Retrieval Request
A request from a cardholder's bank for information about a charge which is being disputed. Retrieval requests usually precede a chargeback.
Third-Party Processor
A company that processes credit card transactions and distributes funds. Many banks choose to outsource credit card processing to third party processors instead of handling it in-house.
March 2008
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November 2006
May 2006
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December 2005
November 2005
October 2005
Marketing [10]

Payment Processing [8]

Fulfillment [3]

Media Buying [10]

Customer Service [0]

General [0]

Infomercial Production [0]

Inventory Funding [0]

Media Funding [0]

Offshore Manufacturing [0]

Retail Distribution [0]

Telemarketing [0]

Website Development [0]
