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DRTV Media Buyer

pkoeppel | 22 January, 2007 12:38

It's important to work with an experienced DRTV media buyer when launching a DRTV campaign. A knowledgeable DRTV media buyer knows the best stations and networks to buy if you are targeting a specific audience with a product in a certain category. For example, a trained DRTV media buyer knows the most eficient media vehicles that can be purchased if you are targeting females 35+ that buy facial beauty products. Hiring a DRTV media buyer with this type of knowledge and experience will end up saving you money, since they will help you purchase media at the best rates and with the highest probability of performing.

Peter Koeppel is Founder and President of Koeppel Direct

DRTV

pkoeppel | 22 January, 2007 11:12

DRTV (direct response television) is an excellent media vehicle for marketers interested in tracking the performance of their TV campaign and measuring their return on investment from the campaign. DRTV allows a marketer to measure performance on every network and station their campaign will be airing on. DRTV also provides the marketer with the opportunity to optimize the campaign by analyzing the results for each station and buying more time on the stations that are perfroming and dropping the stations that are not performing. DRTV is a medium that more and more savvy marketers are adding to their media mix.

Peter Koeppel is Founder and President of Koeppel Direct

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