Main | Admin

How Will Customized Search Affect Online Advertising?

pkoeppel | 12 March, 2008 08:43

My picture!

As the use of customized search engines picks up steam and gains in popularity, the question of how this trend will affect online advertising begs to be asked.

While the customized search feature allows users the opportunity to craft a unique search engine platform, it can also help to narrow down an advertiser’s target market. As Internet surfers browse websites and utilize customized search engines, the engine then collects specific information on the likes (and dislikes) of a particular target market.

When it comes to customized search, one thing to keep in mind is that some search engines do offer clients the ability to provide search results for Internet surfers sans advertising. In other words, when an individual searches a site or sites via a customized engine, the results of the search will not display any advertisements on the results page.

When ad displays are allowed on the search results page, however, they are more likely to be considered relevant by the user, thus increasing the odds of the user clicking through to the advertiser’s website.


Media Buying , Marketing :: Comment (0) :: Permalink :: Trackbacks (0)