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Advertising Mistakes to Avoid

pkoeppel | 18 November, 2005 14:02

One common advertising mistake is utilizing the wrong media to reach your target prospects. Seniors, for example, still don't use the Internet as much as younger people do. So if you have a senior product, focusing your marketing efforts on the Internet might not be a good idea. Similarly, if you're trying to reach a smaller, niche audience, TV or radio might not be the best fit, since they reach a broader, mass audience. Consider a specialty print publication like a trade journal or a local interest publication to more effectively reach potential customers.

Peter Koeppel is Founder and President of Koeppel Direct

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