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Future Trends in Advertising

pkoeppel | 16 February, 2006 11:32

The current advertising model is not going to hold up forever based on declining ad viewership trends. The future of advertisng seems to be heading towards: 1) A convergence of TV watching and the web, where conumers will be able to order directly off their TV by clicking icons. 2) A blurring of the lines between advertising and TV programming.3)Consumers having geater control over access to programming and commericals through the use of PVR's (personal video recorders like TiVo).

Peter Koeppel is Founder and President of Koeppel Direct

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