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DRTV

pkoeppel | 22 January, 2007 11:12

DRTV (direct response television) is an excellent media vehicle for marketers interested in tracking the performance of their TV campaign and measuring their return on investment from the campaign. DRTV allows a marketer to measure performance on every network and station their campaign will be airing on. DRTV also provides the marketer with the opportunity to optimize the campaign by analyzing the results for each station and buying more time on the stations that are perfroming and dropping the stations that are not performing. DRTV is a medium that more and more savvy marketers are adding to their media mix.

Peter Koeppel is Founder and President of Koeppel Direct

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