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How Will Customized Search Affect Online Advertising?
Clinton Kicks Off 'Serious' Ad Campaign
DRTV Media Buyer
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DRTV and the Search Engines
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Time to use Verified by Visa and MasterCard SecureCode?
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The Chargeback Process
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Making Waste In Our Haste: You Don’t Need to Break the Sound Barrier to Get Retailers to Notice Your Product
Senator Hillary Rodham Clinton beefed up her political advertising campaign this week in preparation for the California primary Feb. 5, 2008. Clinton's political marketing and media team produced a spot entitled "Serious." (View it here on YouTube.)
In the clip, Clinton is heard discussing her multibillion-dollar energy program designed to help the United States end its dependence on foreign oil. Most of the shots are taken from an upbeat and energetic rally, and the spot ends with the words "Vote February 5th" on the screen. This piece of political advertising can now be viewed online in its entirety on youtube.com.
Along with the California advertisement, Clinton also began running campaigns in parts of Connecticut, Georgia, Utah, and New Mexico. In all, it is estimated the Democrat politician is spending $4 million over a 10-day span before this year's Super Tuesday.
Clinton isn't the only Democrat candidate who has kicked his or her political marketing efforts into high gear. Opponent Barack Obama is advertising in most or all of the same states as Clinton. Early reports also indicate that he is also forking out millions to pay for the ads. (And now Clinton is reportedly using her own money, in the millions, to fund these political advertising efforts.) Additionally, Obama's spots are running on MSNBC and CNN.
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