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Tread Carefully with Continuity

admin | 14 October, 2005 11:07

Continuity programs are a lot harder to set up and manage than most marketers think. DRTV marketers with long-running continuity programs know that keeping it simple is important (e.g. don't try to shoe horn a complicated multi-pay into your already complicated continuity) and reporting is critical. Your fulfillment partner should have a good continuity system that includes robust reporting and projections.

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