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Reach Your Target Audience

pkoeppel | 18 November, 2005 13:28

Spending your advertising dollars to reach your target audience most efficiently in a fragmented media landscape is more important than ever. Consumers can be harder to reach these days because of the enormous number of entertainment options available to them. In the 1950s, and for decades after, only three television networks existed. Now, hundreds of television channels compete for consumers' attention along with the Internet, iPods, music downloads and video games.

Peter Koeppel is Founder and President of Koeppel Direct

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