http://www.responsewire.com/1 <p>As the use of customized search engines picks up steam and gains in popularity, the question of how this trend will affect <a href="http://www.koeppelinteractive.com/">online advertising</a> begs to be asked.</p><p>While the customized search feature allows users the opportunity to craft a unique search engine platform, it can also help to narrow down an advertiser’s target market. As Internet surfers browse websites and utilize customized search engines, the engine then collects specific information on the likes (and dislikes) of a particular target market. </p><p>When it comes to <a href="http://www.koeppelinteractive.com/">customized search</a>, one thing to keep in mind is that some search engines do offer clients the ability to provide search results for Internet surfers sans advertising. In other words, when an individual searches a site or sites via a customized engine, the results of the search will not display any advertisements on the results page.</p><p>When ad displays are allowed on the search results page, however, they are more likely to be considered relevant by the user, thus increasing the odds of the user clicking through to the advertiser’s website.</p><br/> http://www.responsewire.com/post/1/37 Wed, 12 Mar 2008 08:43:03 +0000 <p>It's important to work with an experienced <a href="http://www.koeppeldirect.com/">DRTV media buyer</a> when launching a DRTV campaign. A knowledgeable DRTV media buyer knows the best stations and networks to buy if you are targeting a specific audience with a product in a certain category. For example, a trained DRTV media buyer knows the most eficient media vehicles that can be purchased if you are targeting females 35+ that buy facial beauty products. Hiring a DRTV media buyer with this type of knowledge and experience will end up saving you money, since they will help you purchase media at the best rates and with the highest probability of performing. </p><p>Peter Koeppel is Founder and President of Koeppel Direct</p><br/> http://www.responsewire.com/post/1/35 Mon, 22 Jan 2007 12:38:22 +0000 <p><a href="http://www.koeppeldirect.com">DRTV (direct response television)</a> is an excellent media vehicle for marketers interested in tracking the performance of their TV campaign and measuring their return on investment from the campaign. DRTV allows a marketer to measure performance on every network and station their campaign will be airing on. DRTV also provides the marketer with the opportunity to optimize the campaign by analyzing the results for each station and buying more time on the stations that are perfroming and dropping the stations that are not performing. DRTV is a medium that more and more savvy marketers are adding to their media mix. </p><p>Peter Koeppel is Founder and President of Koeppel Direct</p><p><a href="http://www.technorati.com/claim/dfv8gb62qv">Technorati Profile</a></p><br/> http://www.responsewire.com/post/1/34 Mon, 22 Jan 2007 11:12:42 +0000 <p>Twenty years ago, an advertiser could run an ad for a product or service on any one of the three television networks in existence and reach a large segment of the population. Today, with the multitude of media options available, advertisers must be savvier if they want to hit their target market. Thanks to the proliferation of niche cable television networks, the Internet, iPods, satellite TV and radio, video games and a host of other media options, advertising to your target market is more difficult than ever before. That is why smart marketers are now using a multi-media direct marketing approach to leverage their advertising dollars and reach more potential buyers.</p><p /><p /><p>What is <a href="http://www.koeppeldirect.com/">multi-media direct marketing</a>? It means that you are utiliz<span>ing an integrated media buying strategy for TV, online, print, and radio and tracking the performance of each medium. The fact is that m</span>ultiple mediums helps you maximize your profit from <a href="http://www.koeppelinteractive.com">direct response advertising</a>, because you are combining all the available media options and tracking response, in order to determine which medium will be most effective for you. Depending on your product offering, you may find that TV and online ads work best, for example, or that print and radio is the way to go. Such an approach enables you to take advantage of new mediums you may never have considered, which in today's rapidly changing media environment are essential for reaching your target audience. </p><p>Peter Koeppel is Founder and President of Koeppel Direct</p><br/> http://www.responsewire.com/post/1/32 Wed, 15 Nov 2006 09:08:42 +0000 <p>The current advertising model is not going to hold up forever based on declining ad viewership trends. The future of advertisng seems to be heading towards: 1) A convergence of TV watching and the web, where conumers will be able to order directly off their TV by clicking icons. 2) A blurring of the lines between advertising and TV programming.3)Consumers having geater control over access to programming and commericals through the use of PVR's (personal video recorders like TiVo). </p><p><a href="http://www.mediabuyingtips.com/">Peter Koeppel</a> is Founder and President of <a href="http://www.koeppeldirect.com/">Koeppel Direct</a></p><br/> http://www.responsewire.com/post/1/12 Thu, 16 Feb 2006 11:32:39 +0000 <p><a href="http://www.responsewire.com/www.koeppeldirect.com">Direct response media buyers</a> can help you target your audience more efficiently through the expertise that comes from years of experience testing various products. They could tell you, for example, than an ad for a pet-care product running on a network such as Animal Planet during particular time periods on certain days is certain to perform well because they have an extensive database of information to that effect. </p><p>Peter Koeppel is Founder and President of <a href="http://www.koeppeldirect.com/">Koeppel Direct</a></p><br/> http://www.responsewire.com/post/1/10 Tue, 14 Feb 2006 11:32:33 +0000 <p>One common advertising mistake is utilizing the wrong media to reach your target prospects. Seniors, for example, still don't use the Internet as much as younger people do. So if you have a senior product, focusing your marketing efforts on the Internet might not be a good idea. Similarly, if you're trying to reach a smaller, niche audience, TV or radio might not be the best fit, since they reach a broader, mass audience. Consider a specialty print publication like a trade journal or a local interest publication to more effectively reach potential customers. </p><p><a href="http://drtv.blogdrive.com/">Peter Koeppel</a> is Founder and President of <a href="http://www.koeppeldirect.com/">Koeppel Direct</a></p><br/> http://www.responsewire.com/post/1/11 Fri, 18 Nov 2005 14:02:08 +0000 <p>Spending your advertising dollars to reach your target audience most efficiently in a fragmented media landscape is more important than ever. Consumers can be harder to reach these days because of the enormous number of entertainment options available to them. In the 1950s, and for decades after, only three television networks existed. Now, hundreds of television channels compete for consumers' attention along with the Internet, iPods, music downloads and video games. </p><p><a href="http://www.mediabuyingtips.com/">Peter Koeppel</a> is Founder and President of <a href="http://www.koeppeldirect.com/">Koeppel Direct</a></p><br/> http://www.responsewire.com/post/1/9 Fri, 18 Nov 2005 13:28:53 +0000 Blogging may be the future of product promotion on the Web. As more and more bloggers enter the blogosphere, mindshare that was once owned by the major news and entertainment magazines is now tipping toward the unafilliated blogger. Savvy DRTV marketers should consider blog plugs as a way to spread the word about a new product or offer. Blog readers tend to be skeptical of traditional advertising, yet open to promotions from sources that they trust.<br/> http://www.responsewire.com/post/1/5 Fri, 14 Oct 2005 10:56:06 +0000 There is no doubt now that on-demand television is the future. Consumers want to be in control, to decide when and how they will access entertainment. DRTV media buyers will need to respond to this new challenge by expanding their services to include online and on-demand TV media buying services.<br/> http://www.responsewire.com/post/1/2 Fri, 14 Oct 2005 10:36:07 +0000